Well, that’s your problem right there. It’s NEVER a priority. It always feels like someone made it just because it had to be done for the sake of being there as bare minimum and it never gives impression someone sat down and made it well. And if you don’t bring a nice package on release day, changing it days later just won’t matter at all. When people try it out while all the hype is going on, they need to be hit in the face with the WOW effect. If they see what you have now, they’ll just roll with their eyes and try something else. Sure, people expect protection from AV’s in the first place. But GUI comes in with strong 2nd place. Always. It’s what you can physically see at any time unlike detection. Current GUI of avast! 17 just won’t convince anyone. Unless you’re really into purple color. And just the color.