Annoyed at misleading pricing for renewal

General Topics
1

Due for renewal soon so have been getting the “special offer” box popping up all the time telling me what great savings I can make if I renew now. My problem is that if I check those prices against your own website it is very apparent that the full prices you quote in the popup are higher than you are charging for a fresh copy, therefore any savings would appear to be inflated. I believe that would make for false advertising. Also it is significantly cheaper to get avast from a 3rd party reseller than from yourselves! - Why ?

2

Affiliates/partners get a commission for each license they sell.

Example:
Normal price is €60
Affiliate/partner get €10 for a sell.
That means that the affiliate/partner can charge you €55 and still earn money from the sell.

3

Your price for renewal £64.99 for 2 years
Their price for renewal £40.43 for 3 years

And like I said earlier this still does not address the popup using an inflated original price compared to your own pricing.

4

The “special offer” is only for certain licenses.
And what part of what I told you is it you do not understand?

5

The special offer only being for certain licenses is completely irrelevant if I can buy that license (in fact a 3yr instead of 2) elsewhere for £25 less.
I would not have gone looking for other sources if by chance I had not looked at your own website and saw a normal price that was lower than the normal price quoted in the popup. If affiliates can knock that much off a more expensive license then they are either trying to get rid of them or there is a very large profit margin associated. So completely understand what you are saying, don’t need any further explanations :slight_smile: Just informing people that there are cheaper options to renew if you look around.

6
The special offer only being for certain licenses is completely irrelevant
No it is not. They are offering a discount on some licenses, not on all. That makes it relevant.
at your own website
It is not my website. I don't work for avast.
If affiliates can knock that much off a more expensive license then they are either trying to get rid of them or there is a very large profit margin associated.
Neither. Supermarkets can sell banana's for a lot less than they have paid for it. They will loose some money on the banana's but they will earn from other things they sell and they do it to try to get more customers.
7

Now obviously if you read the wording of my very first post again, this was trying to get a response from someone who does work for avast. So if you feel the need to respond to posts that refer to “your own website”, etc without making it clear that in fact you have nothing to do with avast then you will mislead people. In fact if you have no association with avast why are you defending their pricing policy to begin with? And are you seriously suggesting that the site I found which only deals in antivirus software is going to discount a 3 year license to £25 less than avast want for a 2 year license in the hope of getting me to buy something else - lol ::slight_smile: I won’t be needing another antivirus purchase for 3 years!

8
Now obviously if you read the wording of my very first post again, this was trying to get a response from someone who does work for avast.
Create a ticket or use the contact form. Posting in a public board means everyone can respond.
So if you feel the need to respond to posts that refer to "your own website", etc without making it clear that in fact you have nothing to do with avast then you will mislead people.
I'm not misleading anyone. I'm not saying and/or pretending that I work for avast. I can't help it if you don't know how a public webboard is working.
In fact if you have no association with avast why are you defending their pricing policy to begin with?
I'm not defending it at all. I only explained how it is working.
And are you seriously suggesting that the site I found which only deals in antivirus software is going to discount a 3 year license to £25 less than avast want for a 2 year license in the hope of getting me to buy something else
Yes, that is how it is working. Either buy also something else and/or renew/extend the license when it is about to expire. It works the same as with e.g. supermarkets, car dealers etc. etc.
I won't be needing another antivirus purchase for 3 years!
I sure hope you don't need to buy something else. Because it means you have made the right decision when buying the license and avast is still working as it should and as you want. ;)
9

You aren’t forced to accept the offer in the renewal screen.
Your money your choice. What’s the problem and/or complaint.
A wise consumer always shops before spending their money.

10

There was an issue of the renewal screen inflating the original price before discount = misleading about how much discount they are giving when checked against their own website = false advertising.

And if nothing else maybe this post will help produce some more wise consumers who will know they can get a better deal than renewing via avast.

11

I guess we should put all car dealers in jail since they always quote their discount according to the MSRP and,
no one ever pays MSRP.
Again, it’s your money and your choice. I personally use the free version so I always get a bargain. :slight_smile:

12

I’ve been renewing Avast for over 12 years and have purchased every version at one point or another.
Every time I do, I search the web for the cheapest price as well as consult the “store” in the Program (which is seldom the cheapest).
It is not uncommon for there to be difference in pricing found. You have to wary when purchasing anything as there are always deals to be found, Nothing new. :slight_smile:

13
There was an issue of the renewal screen inflating the original price before discount = misleading
No it is not misleading at all. There is nothing wrong with showing the original price before the discount price.
about how much discount they are giving when checked against their own website = false advertising.
No, because it is not advertising at all, just naming the normal price.
14

Will try and spell it out slowly Eddy. The original price shown by the popup was £10 higher than the original price shown on their website. I.e. the popup was using an inflated price that made the discount appear to be more attractive. Not sure how to put this into any simpler English for you.

15

Who really cares. The smart shopper never accepts any offer without doing some price comparisons.

16

;D ;D ;D

17

Hehe :slight_smile: well obviously as a smart shopper I cared about misleading information. And the other side of that coin says that a smart retailer stays clear of dubious marketing tactics if they want to keep customers :slight_smile: