I just dont understand how they can be unrelated and say almost the exact same thing.

Just one more time, for those who cant remember, that´s what they say.

the home screen says:
Christmas offer.
Get our maximum security package for a ridiculously low price!
valid until December 26th, 2013.
know more.

the popup says:
Christmas offer.
Get our maximum security package for a ridiculously low price!
know more.