I was saying that avast does not force upgrades.
I was saying that I really doubt virus information can be collected and posted in the same speed as they’re generated. avast team will spend a lot of effort to keep informative forum/blog and I personally think that they’re time is better used for protection and not information.
I was trying to say that a lot of people come here in forums just to be cleaned. They don’t want to “understand” the virus completely. The more advanced the information goes, the far the common user wants to be. They would call a technician, a guru… And the gurus does not explain, they just clean the computer 
Freedom is the key: the ones who want, could find it.
But I think the major goal will be protection (not information).
I think most people come, clean and go; come, get the minimum information, try to solve and go.
They don’t want to become security experts imho.