Seen in today’s UK Daily Mail newspaper ‘Avast profits boosted.’
Someone must be falling for these ads 
The new Product offering will make profits rise even higher.
https://blog.avast.com/avast-premium-security
Whilst it is unlikely to effect me personally, for a long time people have been looking for better rates for multiple systems, especially cross platform. If they get the balance right, they could be on to a good thing.