I find the practice of adding an advertisement* to our emails without our knowledge or consent to be deeply disturbing in a company that is supposed to be protecting us from such stealth actions in plugins. My confidence in the ethics of the Avast team is considerably eroded by their resorting to such tactics in their own products. It’s worse that they then make it such a pain to disable. Come on folks. Think. Do you really want this sort of behavior to define your reputation? Is it worth it to put your name out there where maybe somebody new will see it when doing so peeves so many existing customers and diminishes their trust in your integrity? If you want your customers to advertise for you in their personal communications, make it an opt-in feature and get their informed consent before you start pretending they are promoting your products of their own free will.
You are associating my name and my reputation with your products. Furthermore you are violating my privacy and diminishing my security by announcing to the world what products I use to protect myself. This is unacceptable.
- (Avast may claim that it is a “confidence building notice” or some such crap, but it’s really just an ad. Honestly!)