Avast Premium paid for and yet

I have paid for Avast Premium,and yet,i continually get messages to upgrade,and then i also get told my free anti-virus has now run out,and to upgrade again.?
What on earth is that all about,frankly i am very annoyed and i question whether its even worth subscribing when i get bombarded with all this tat every single day.
I really believed by paying for a service it would give me peace of mind,but no,the opposite has happened. >:(

Hi, did you activate APS…!? (https://support.avast.com/article/Troubleshoot-activation)