I am new to the forum but I can tell you my opinion and what influenced me to try Avast!. The fact that it is free sorry if that sounds crass but I was tired of paying NAV for their crap.

I plan to upgrade to pro because I like the extra features but the power of choice is all important you are leaving it in my hands to choose weather or not to pay anything. I think that it needs to be closer to the top of the paragraph. I mean really who is going to sit and read all of these. Grab their attention, right at the beginning with the “free” word or make the little avatar, or emblem, or whatever it is say under Avast! “free home version”. Modifying the Avatar to say that might be the most eye catching.

I know that I would scroll through them looking for something that caught my eye, and other Anti-Virus’s have more name recognition(sorry) SO leap from the page and scream try me.

IMHO,
Kezz