Hi schmidthouse,

No hadn’t a clue, it seems a propagation campaign for this software. It was discussed just not long ago here as well.
What about Heimdal, it comes bundled with (also Secunia PSI is there)
This the whole so-called check campaign, I think is an avira/hitman pro initiative. These two vendors “now seems into bed”
with I n c a p s u l a, v o d a f o n e and i x ! and Heimdal etc.
You are right what you downloaded, see: https://www.virustotal.com/en/file/e81cffedad682f7b33c44867be15a0a2d39021aff66055d529acbc200c864392/analysis/1373025703/ that is hmpalert.exe (seems they are pushing that tool in Europe)
A bit similar operation when MBAM acquired ZeroVulnerability Exploit Shield…

polonus