GOOGLE TO DEBUT CHROME “DO NOT TRACK” TOOL – Look for Google today to unveil a new Chrome browser extension called “Keep My Opt-Outs,” the search company's response to recent federal calls for browser-based “Do Not Track” technology to protect consumer privacy. The new tool builds off of work by the Network Advertising Initiative – a group of Web advertisers, including Google – that allows Web users to say no to ads targeted to their browsing behavior.
The difference between NAI’s own opt-out tool and Google’s work is what’s under the hood: NAI allows you to opt out, and communicates that via cookie, but that can be deleted whenever you erase your saved history. By contrast, Google’s tool keeps the no-lever pulled permanently: It means you can avoid seeing targeted ads from NAI members, including Google and Yahoo, even if you delete your full browsing history. We hear Google will offer the code as open source, and that the company is expected to roll out a similar tool for other browsers in the future. Keep your eyes peeled today, and find more on privacy after the jump.
As to Firefox, they’re on it but it might not be included yet in FF4.0 (understand it will probably be with the next update, whatever it’s called, 4.01…). IE9 will include it as a feature when it’s out… could be in the RC that’s supposed to appear before the end of January (29…).
@Llanziel : it’s not about blocking ads, but blocking the tracking. Ads are being displayed dynamically as you surf. This stops that… with complying companies.
So, you will still get generic ads, just not user specific ads?
Thanks for the info Logos. Just wanted to ask your opinion on IE9 and Chrome. I have used both and was wondering which one you prefer and why? Mainly why?
to the second, that’s off topic here… but I prefer Chrome. We still have to wait for the final version of IE9 for a verdict but as far as I know, IE9 won’t accept an extension system, so that’s a no for me…with the exception of hardware acceleration, unmatched with IE9. Both Chrome and Firefox are left far behind because they can’t use Windows native graphics interface like IE9 does.
For users with Internet Explorer 9.x Beta installed, please note that this version in not officially supported. Amongst knows problems with this version is a lack of graphics on the PSI dashboard.
To solve this issue, downgrade to a supported version of IE.
yeah I didn’t bother checking tbh but I just did and indeed Secunia 2.0 doesn’t detect IE9… but guess what it doesn’t detect Minefield either…meaning that Secunia might not detect - purposely - beta software … but for all the rest Secunia 2.0 works just fine here.
ps: I have to add that this is all pretty off topic :
… but for all the rest Secunia 2.0 works just fine here.