error says not a valid win 32 program

I was trying to reinstall internet security, I have a lic for three systems. This is on a new pc that is 64 bit. On launching the downloaded file it gives error not a valid win 32 application. What do I do now?
Thanks

Redownload the installer here: http://files.avast.com/iavs5x/avast_internet_security_setup.exe and try again.