read it at Sunbelt Blog
http://sunbeltblog.blogspot.com/2007/01/evolving-antimalware-technology-model.html
it contain nice sum up of antimalware and antivirus evolution in war against threats , about future
plus it include some nice details about upcoming Sunbelt product CounterSpy v2 …
you can download BETA from http://www.sunbelt-software.com/counterspy-beta-download.cfm
and that part is interesting for AV users , theirs so called “VIPRE” technology and “heuristic” approach 
also would be nice to mention they gunna use same bootscan technique like used in avast!
(funny how he thinks they first and only 
anyway from my ‘little’ testing of VIPRE and theirs packers analyzer etc. it could become threat to most of smaller AVs
as it can nearly always identify any re-packed or morphed malware … (ie this is where Avast! lacks now …)