Thank you very much for your answer @Pondus, but as mentioned in original post, I can’t send the .exe to Avast (and other antivirus software, there are many!) for every single build… So I think this link is not relevant: https://www.avast.com/faq.php?article=AVKB229#artTitle
About your other link, I followed every step, and it should comply to the guidelines. Just about this:
1. Every executable file should contain a vendor identifier. No specific format is required, but Version Info is preferred. Other option could be a plaintext description in a custom section.
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Digital signature is always beneficial.
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If the file is packed, it should have a Taggant.
Can you give more infos about vendor identifier? I’m using https://pastebin.com/PSxqv3rm, is it ok? Can you give more informations about vendor identifier?
What kind of digital signature? I did use Microsoft SDK “signtool” as detailed here: https://stackoverflow.com/a/201277/1422096 but it didn’t change anything. Any digital signature provider recommendation?
What is a Taggant in this context?