Please allow me step in…
Quicksilver tried to make a joke to explain the situation. However, I don’t think it was received as intended, and for that I apologize. While it is the truth that we cannot contact each of our customers individually about this issue, there is definitely space for improvement.
I like auto-renewal feature, it’s called subscription as well. The reason I find it handy is that I don’t have to worry about missing deadlines for future payments, since they are withdrawn automatically. I use it for lot of my products/services without any issues.
In my honest opinion, the main issues that users have with Avast’s auto-renewal feature is that it seems to be non-transparent and many of them who wanted to unsubscribe (cancel auto-renewal) were not able to accomplish it. We are taking steps to fix this. It was never was meant to be “hidden” feature (Avast is never out to steal money from its customers) – rather, we are betting on long term relationships with our loyal customers.
Because we used to have an issue with our payment provider portal log in, we decided to move the cancel auto-renewal functionality to my.avast portal to make it simpler and more user friendly. Licenses are part of my.avast already – the license “management” turn on/off auto-renewal should now appear there as well. We added a auto-renewal label to licenses page already. There is a plan to add a single click cancel auto-renewal link into confirmation emails that we send before charging customers’ cards. We send multiple warnings to ensure that the customer take notice. We hope that this will increase the trust between Avast and its customer. After all, it’s easier to stay with the subscription when you know there is an easy way to unsubscribe, right?