@Lukas,
On a personal note, I have many subscriptions but, I’m notified prior to their expiration that it’s time to renew.
Unfortunately the average computer user isn’t the savvy computer user and doesn’t know that they will automatically renew when the current term expires.
A bold statement that can’t be missed when the product is installed stating that the subscription will be automatically renewed,
would go a long way toward ending many of the current customer misunderstandings that we currently see in this forum and unfortunately in many other forums.
As a cautious and experience computer user, I didn’t find it easy to spot the fact that my subscription to AIS will be automatically renewed.
Since this effects the paying customer of Avast, every effort should be taken to prevent any misunderstandings.