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So this is a blackhat SEO-spam campaign and in a sense even an av firm was not completely free of this, see: http://technicalinfodotnet.blogspot.com/2010/03/sophos-stop-spamming-me-and-end-your.html
Also nice to read about the use of so-called doorway pages in SEO spam: http://websearch.about.com/od/seononos/a/doorways.htm
link article author = Wendy Boswell. The use of SEO spam to get better pageranking in this sense is unethical.
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