Japanese users, please help us spread to word about avast

Hi,

if you’re Japanese, we’d like to ask you a favor. Could you please post the list of your favorite IT blogs / magazines / news servers in Japan? We’d like to talk to the people behind them to tell them our story…

Thanks much
Vlk

Hi Vlk,

Maybe our Japanese evangelists can translate the above message in Japanese, so the Japanese search engines may find it,

polonus

Hi D,
good idea, but do we even have japanese evangelists…??
But also japanese users could translate it… (NON??? Could you do this, please?)
asyn

ITmedia
http://www.itmedia.co.jp/

Impress Watch
http://www.watch.impress.co.jp/

Windows Forest
http://www.forest.impress.co.jp/

Security News by So-net
http://www.so-net.ne.jp/security/
*Internet Service Provider

japan.internet.com
http://japan.internet.com/

ZDNet Japan
http://japan.zdnet.com/

RBB TODAY
http://www.rbbtoday.com/

ASCII
http://ascii.jp/
*Magazine Publisher

@IT
http://www.atmarkit.co.jp/

ITPro
http://itpro.nikkeibp.co.jp/
*News Bureau

Most of these information are from cooperators. I hope these help you.

@Asyn
My translation skill is not good, but I’ll try it.
Or Iso-G, Japanese avast Translator, can translate more correct than me, I think.

Thanks for trying, NON…!! :slight_smile:
Or Iso-G jumps in…??? Let’s see…
asyn

Sorry for tardy work. Translations here:

もし日本の方であれば、お願いしたいことがあります。あなたの好きな日本のIT関係ブログ・雑誌・ニュースサイトを、こちらにリストアップして頂けないでしょうか。
そこの管理者の方々と、我々の製品に関する記事について話をしたいのです。

よろしくお願い致します。
Vlk


Edit: I noticed Iso-G has already announced about this thread on his Web page.

Hello,

I’ve noticed that the Japanesse people are often on Yahoo and hence I’m guessing that a good portition of them go to the technology section. Anyhow, what’s for sure is that if you can get something on the Japanesse Yahoo page it will most certainly get enormous exposure.

Just a thought…

Al968

I agree.

Though Google is robbing Yahoo! Japan of its share recently, Yahoo is still the most famous portal site in Japan.
Some IT news-providers I posted before offer its article to Yahoo! Japan, so I think that articles appearing on them can also appear on Yahoo’s daily-news headline.

Hi
I am a Philippine based Japanese who have been appreciating to Avast! for more than two years.
I would like to post a site below called “Kuchikomi Ranking” means “ranking by word of mouth”.

Kuchikomi Ranking (クチコミランキング):
http://kuchiran.jp/pc/security.html

This information may not serve Vik as he expected but I just want to let everyone who loves Avast! know the posision of Avast! in my home country.
Unfortunately, the Avast! is underrated only due to its less recognition of the name.
In fact, in the site I posted above, they are still talking about Avast! 4 even after the month after the Avast! 5 was released.

Fellows in Japan, please put the name of Avast! on your mouth.
日本の皆様、アバスト!の名を広めましょう。

I hope that the name of the Avast! 5 will be spread soon.

Thank you for the info. ESET and Kaspersky are internationally popular even among frequent security site lurkers and I’m not surprised by the popularity of Trend Micro and Norton considering their marketing. What surprised me is Biglobe, which is, actually, an ISP although I know they traditionally offer their users good security tools.

Even to my eyes, Japanese tend to be suspicious of “free” products. However, judging from their valuing Kaspersky and the tools of Biglobe, they must be far from being blind. I hope Alwil will make them realize that there are “free” and competent products. Unfortunately or fortunately, I think the same thing to some of their rival companies, though.

Actually the Japanesse tend to think that a free/ not so expensive product is one that is not of good quality. So as far as the free version of Avast is concerned I don’t think that there are things that can be done, however I think that there are things that can be done in order to boost the paid product’s sales such as an ad campaign on yahoo…

Al968

There are two proverbs in Japan.
“There is no such thing as a free lunch” or “Free is the most expensive”. (ただより高いものは無い)
“A cheap purchase is money lost” (安物買いの銭失い)
It’s a way of thinking in Japan… especially important / essential things (including security software).

However, there is also wishful tendency.
Now the share of K7 Anti-virus (appearing in Kuchikomi Ranking as “Virus Security Zero”, which pushes “Paid once, no additional yearly charge”) is growing significantly.

Considering this, it seems there is much room for growing free (or low price) product… problems are prejudice against free product (is less powerful than paid one) and its publicity (IMHO, quite a few Japanese internet users don’t know even there is free anti-virus product).

Hi,

This is good news, since some japanesse company quite a lot of established in Indonesia.

And also korean corporate should be considered.

cheers,

Well, as we all know there are 2 different versions of avast one/they can happily pay for… :wink:
asyn

Yeah, I know avast is a very good product (both free and paid), and pay for avast is not money lost :wink:
Proverbs are, of course, at best a general argument; we also know we can get many good software for free / low price 8)

Reading what Vlk wrote so far, I’ve gotten an impression that he seems to try to show the quality of their products rather than going for superficial marketing… Quite many users seem to be attracted by the catchy GUI design, though, which is not necessarily a bad thing as long as they are eventually convinced of the quality of the product, IMHO.

Thanks for the insight. Logically, whether a product is offered free or not just means a different business model, which is not necessarily tied to the qualities of them. However, it seems to be tough for some people to change their ways of thinking.

Don’t forget about http://www.goo.ne.jp/

Quickly overcoming both Yahoo and Google in Japan.

Better hide your emailaddress, to prevent spammers to use it…!
asyn

.

Is there any possibility of getting information on the numbers at present of usage in Japan of the free Alwil product?

I am not so sure that the mindset outlined of a distrust of a free product is as relevant these days as in days past, especially as younger people become more accustomed to using the Net. A whole lot of young folks here prefer free and know very well that a lot of products on the Net need not be paid for just to be reliable.

As for getting the Alwil product into more folks’ heads I think the only sure way is a trade journal article on the exact subject of this thread – free doesn’t mean low quality, especially when it comes to the Alwil product. You get a good article in a reputable trade journal and start pushing for it to be put online and then you pass that link around to all those sites somebody was so kind as to post.

By the way, that list of sites needs lengthening. Possibly I can get around to it later this week, but I stumbled upon this thread at a bad time to be able to contribute much at the moment.

One more thing, about those numbers, why did Vlk only ask about Japan? I mean, why wasn’t Korea included as a target? I’m just wondering if the number of users in Korea is much higher than in Japan?

.

Why would this commercial/private information be disclosed?