Malware or PUP detection?

See: http://zulu.zscaler.com/submission/show/d517dffad8a33b927cc981f3f50f45b4-1343669491
See: https://www.virustotal.com/file/48711469638ea5d465339ceec4a30b3b06e093fa4e4aefb28303cf6772e55cec/analysis/
See: http://minotauranalysis.com/search.aspx?q=8d995bee86f6c367fcf5bc99435d6bbd
See IDS flags here: http://urlquery.net/report.php?id=108119
Joel Esler believes this pcap to be bad: 1:15306:16 FILE-IDENTIFY Portable Executable binary file magic detected Alerts: 2 (link Joel Esler blog)
see: http://webcache.googleusercontent.com/search?q=cache:ok0dYmbUps4J:www.aethnet.com/base/base_qry_main.php%3F%26num_result_rows%3D-1%26submit%3DQuery%2BDB%26current_view%3D-1+FILE-IDENTIFY+Portable+Executable+binary+file+magic+detected&cd=9&hl=nl&ct=clnk&gl=nl

Reported to virus AT avast dot com,

polonus