There are two initiatives here - a mal-driven (cybercrime) and an official ad- or PUP-driven strategy, read for instance here:
http://www.globes.co.il/en/article-microsoft-in-adware-best-practice-talks-with-babylon-report-1000944212Both strategies the “legit” and the “illegit” one are about to erode user rights.
This seems quite an effort to let get marketing and adware-PUP development get a foothold with “best practices” that need not be blocked, as
“Companies in this industry are losing millions of dollars because of the ways antivirus vendors are blocking their software applications. Some of them are employing teams of up to 15 developers dedicated to circumnavigate these technical blocks."
Just as with adblockers they now seek better ways to block users or have them uninstall their (ad)blocking.
This is not only a MS issue, but a webwide problem between adware and PUP-pushers and the common user that wants to block unwanted content. Privacy and security are two sides of the same medal, but those that earn on your clicks seems to ignore that fact.
polonus
