My.Avast Account?

I dont know where to ask it, but in the forum here I read many times about my.avast account.
What for is this? Which benefits does is bring for me? Since I use Avast Free what will change for me after register in my.avast?

red this thread:
linnk deleted…rm

@ cadremis
You might want to modify the url you posted, whilst it works it contains a php session id.

http://forum.avast.com/index.php?topic=94806.0