Thankfully I’ve been running my site for 17 years and we are top of our niche. I have a loyal group of visitors that trust us and when we receive a single complaint about a particular ad then I get it removed. So please don’t tar us all with the same brush.

However if it becomes standard that browsers will block all ads then the net will die. You’ll be left with Twitter and their sponsored tweets, Facebook with their proprietary ads and online shops. Everything else will either be behind a paywall or die.

If you like a website and use it regularly then you should allow their ads. I realise the irony that I’m currently using a free virus checker but I’m looking for one that does what I need, and banning ads isn’t one. I don’t think I can support one that is giving me this ad-free experience. Perhaps there are switches that I can turn on and off but by I’m very uncomfortable that ads were off by default.