Not really. Avast is not stupid. Probably a marketing ploy. First time around, yes I paid “full” price with annual renewal. At one time after that, I incidentally cancelled auto renewal only to find Avast came back with a “better/cheaper” offer. I still find $79.00 US price for Avast Secure Line a bit steep on auto renewal, but consider $59.99 US without auto renewal offer probably about the regular price for this product. I have been a stead fast customer of Avast for years and will continue. You alls just have to be aware of the game. 8)