Reporting a potential false positive

http://privdog.com/ I have used these guys in the past with the Comodo browsers on flash drives and they never caused Avast to alert me until now. Not sure if they were recently hit by malware or not but I feel like they are legit as Virustotal stats were 0/61, but I was merely using that to double check.

VirusTotal doesn’t scan websites, they only check some blacklists.
And please don’t lie
You haven’t checked with VT at all.
Last scan was at 23-06-2013(!)

At first look it does look like malware or at least a not trustted site/company.
http://www.shouldiremoveit.com/PrivDog-73343-program.aspx
http://www.herdprotect.com/privdog.exe-d5589a49ac3c1e4e4bcfd8053ac3fa052e94a3d1.aspx
http://www.geekstogo.com/forum/topic/342640-remove-privdog/

IP history https://www.virustotal.com/en/ip-address/69.57.169.69/information/

File scan
https://www.virustotal.com/en/file/1ffa3a1e27763fb92aef70eb987e7f3f7bf6d4b9d20d9871cc95faf27922f4d3/analysis/