There is an enormous clickfraud going on!

Hi malware fighters,

There is an enormous click fraud going on, this could well develop into the Enron of the Internet. Is Google paying attention? Click fraud hurts everyone except the cheaters, who benefit unfairly. Recent research finds 45 percent of surveyed marketers are concerned about click fraud but don’t track it. Another 19 percent thinks it’s a moderate problem and do track it, and 6 percent feel it’s a significant problem and track it. Thirty-one percent either weren’t concerned or had never heard of click fraud.

More information here:
http://www.riskbloggers.com/jimreavis/2007/07/click-fraud-is-google-paying-attention/
and here:
http://www.wired.com/politics/security/commentary/securitymatters/2006/07/71370

polonus

Google is testing a new advertising model to deal with click fraud: cost-per-action ads. Advertisers don't pay unless the customer performs a certain action: buys a product, fills out a survey, whatever. It's a hard model to make work -- Google would become more of a partner in the final sale instead of an indifferent displayer of advertising -- but it's the right security response to click fraud: Change the rules of the game so that click fraud doesn't matter.