You only need to check his image and you will see the version number in the various shields (just) 4.8.1335. The Logo bar to the left has been dropped and one of the things I feel which makes it look bland, ugly.
I have to agree selling the home version short is a bad idea and more likely to have people looking for other options than purchase the Pro version…
I totally agree! With the “Free basic protection” & “Get faster updates with avast! Professional Edition!” people will think is like the other free antivirus’ with once a day updates and limited features.
I recommended avast! to a coworker, he was delighted that avast! Home Edition removed Trojans that Kaspersky couldn’t clean from his computer. He preferred the interface of avast! Pro so he bought it.
The bottom line is that he was so impressed that he bought it.
“Free basic protection” & “Get faster updates with avast! Professional Edition!” does the opposite of impress & confidence.
My guess is the additional costs of the new HQ ALWIL is moving into & the world economic slow down is putting financial pressure on ALWIL as well as all of us. 
I feel the same. Maybe IM and P2P should be “sent” to Professional version if it helps…
I agree also. It’s better a non-aggressive banner like this (than the Avira ones).