Tray icon moving during excluded item execution

Hello people. I am trying to understand, why when i execute an exluded app in file shield or even in global, avast keeps scanning it? i can tell it does cause of tray icon movement just when specific apps are called to start, like desktop apps or games.

This detail is annoying to me and i excluded apps, for avast to stop scanning them, not the opposite. Any idea on this? I see that happening for too long but i was too lazy to spend time askin in this forum.

Applications do not just run, they use system files as well and those are most likely scanned, not the application itself.
If you want to check, enable debug logging and look in the log file.