The web site has an internet messenger program plug-in for download, which is in fact a Trojan horse and installs adware. A visitor has to download and install the software before becoming infected.
There’s no sign of exploits on the site itself according to Exploit Prevention Labs:
http://linkscanner.explabs.com/linkscanner/checksite.asp?NS=ChkOnly&SRC=apps.ExpLabs.com&CS=http://www.messaging-names.com/
Congratulations! LinkScanner Online did not find any exploits at:
http://www.messaging-names.com/
Maybe you friend clicked open instead of save when prompted to download in MSN?