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You can't turn off just the ads and they aren't ads as such, they offer different products from avast! in case you might be interested in them.
Unless advertising has changed its definition, that sounds EXACTLY like advertising. I agree, I am a paying customer - I should not have to put up with the company trying to push other products on me, there is a free version for that…
I agree with Eltonzoto, I suggest Avast removes the advertising for their loyal and paying customers, before they have none left