DavidR
3
It isn’t so much that you got a price increase, but that you had been getting a good discount for some time. As far as I’m aware the normal price was/is 39.99, usually shown in US dollars and converted to £ and as we all know that is another bone of contention.
That said I though all renewals got a discount on the normal price, so I think you got stuffed there.
Personally I’m using avast free and I have never been a fan of auto renewal no matter what software, when It comes time to renew I renew only if I feel it is meeting my needs and is reasonably priced.