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The Lexar Bootit utility gets mixed results, it is reported to work on some model Lexar flash drives and not others. From memory it doesn’t work with the larger sizes.
It also doesn’t as far as I am aware work with other brands (it may be specific to a particular controller chip). It certainly doesn’t work with any of the Sandisk drives I’ve tried. Sandisk say they have no equivalent utility for any of their products.
One of the bad aspects of this removable/non removable thing is that it is not generally specified on the packaging. The two versions of the Sandisk Cruzer Switch drives I have are identical to look at including what is written on them. I’ve seen some very recent packaging that advertised the product being Windows 8 certified, or words to that extent (and they are definitely not seen as removable), but some packaging gives no indication. As the “non removable” drives works in terms of general usage, one can’t return them in most stores because they can be booted from.