What is bs.serving-sys.com?

This thing showed up in my network shield at least a couple times as has some stuff from IMRworldwide.com

I think they might have to do with some Survivor videos from CBS.com, but I am not sure

I’ve gone into my netgear settings and blocked those site through my router and setup blocksite in Firefox to stop those two sites.

Can anyone give me some input on what these are?

I outright blocked the cookie in Firefox and I told Firefox 3rd party cookies are not allowed. I went to CBS.com and finished that video and neither cookie showed up thus far. SuperAntiSpyware is running, nothing non-cookie has shown up thus far. Let’s see how this goes.