Auto renewal incentives and customer loyalty

I’ve been an Avast paid subscriber for several years and have been extremely satisfied with the company’s products and, therefore, happy to participate in the auto renewal process. Recently, however, I deactivated auto renewal for one of my SecureLine licenses and retained a 2nd, separate license for the same product which I use on my business PC. Upon expiration of the 1st license, I was soon notified by Avast of a number of discounts available for SecureLine, presumably in an effort to persuade me to re-subscribe. It occurs to me that this is appears to be a DIS-incentive to auto-renew. I might go so far as to say that the incentives are backward: why would I not be offered a significant discount in the first place to continue with auto-renewal rather than allow my subscription to expire and then be offered such incentives?

Or have auto renewal at a standard rate of discount, say 15% or 20% say.

Not that this effects me being an avast free user, but I have never understood this auto renewal at the full price, no incentive whatsoever.

but I have never understood this auto renewal at the full price, no incentive whatsoever.
Completely agree, @DavidR. Keep your customers loyal by offering an incentive - not what "Joe Soap" will have to pay anyway.

Well the way I look at is 80% of the regular price, is much better than 100% of nothing and the user renewing gets a reasonable deal.

I could also never understand why the good offers always happen after the renewal period.
It’s one of the reasons why the paid products that I do use are all not set for auto renewal.

I also do not set for auto renewal, and have found over the years it seems if one waits until the very last moment I’ve had offers for less then a month previous. ???
Or maybe just lucky