Lic key

How to I go about using the license key I recieved from Avast to register my avast console and clients. I am using the avast console piece and do not see where to enter the key. The email I receive with the license key seems to refer going to an indiviual copy of advast and entering the code.

if you use ADNM then you had to give it in the first few screens during the setup
if u have it installed already with demo keys then you have to use the AMS maintainance tool for it