I spotted this this morning,
https://screencast-o-matic.com/screenshots/u/Lh/1545397277331-37468.png
When I clicked on Continue, nothing happened ???
Interesting or perhaps not if you don’t like Ads 
I wonder if this is to do with the old/new Internet of Things (IoT).
Yep, sounds like an IOT ad.
An educated guess makes me think it’s related to this,
https://youtu.be/IKAq8klu0S0
I did ask to be informed when it becomes available.
My only puzzle is that selecting Continue didn’t lead me anywhere.