What is NSIS.Application.SearchProtect.U?

See: https://www.virustotal.com/nl/url/55faa4f98529b95c36c5902e8019d1c3c7e5a08febb1efd662cfa5b2d2239bec/analysis/1412272192/
A virus, a PUP or a false positive?
https://www.virustotal.com/nl/file/c210524cabd0f6b66a9699381cdf4ce9df4518dd40322fab6136b2b63cf6b94b/analysis/1412272196/
Half done proto-type: https://github.com/leemachin/demo-ios-app/blob/master/ruby-api/json/offers.json

see: https://www.virustotal.com/nl/domain/install.wisedownloads.com/information/

polonus