I agree its getting out of hand the amount of you need this and you need that adverts to try and scare people into buying add ons they dont really need.
Exact reason i cancelled my last renewal and bought a licence key off amazon. for what they wanted me to pay for 1 pc for 1 year i got a 10 pc licence for 3 years which included the key on a credit card posted to me for less than the official 1 year price. but there are a lot of scams out there so read the small print when buying keys. when entering the key for the first time it asked did i want to activate premium or ultimate so the key would work with both and with ultimate you would of got all the add ons included. i still stuck with premium though as i have a vpn and a cleaner already.